Be The Interface

An experience, in the context of digital business, can be defined as the totality of visual, intellectual or other inputs that a user encounters through a digital platform or device, in relation to a product or service. Experience design, therefore, is the effort to create the optimal series of inputs and resulting user actions that achieve the desired result – an excellent user experience. In the best examples, this design effort encompasses both business and user goals in optimal balance. A good digital experience should be good business, as well.

The Case for User Testing

Who needs to user test their web site or apps? You do. Not to presume too much, but I am willing to bet that most of the people reading this post┬áhave never actually watched a user interact with their designs or products even in a casual environment. For those of you that test and test again, my apologies. And for those of you that have tested a little – congratulations, and keep going. I bet you learned some great stuff right? But by and large, most of the UX and visual designers I talk to have not conducted or benefited…